How do you position yourself as the recruiter of choice in your chosen sector? What’s your strategy for building your brand reputation and that of your client to attract talent in a skills short marketplace?

By leveraging digital media and the power of storytelling, you can dominate your market and create a competitive advantage for your clients and your own firm simultaneously.  In this interview, my special guest Joe Mullings explains how recruiters can use video marketing and digital branding strategies to fill jobs faster, and multiply their success.

Joe is the founder and CEO of The Mullings Group – the world’s leading search firm in the medical device industry. The Mullings Group has completed more than 7000 successful searches with more than 600 companies in the medical device industry. Their clients include multi-billion dollar companies like Johnson & Johnson, Google, and Siemens. Recently, Joe was appointed Chief Visionary Officer in the MRI Networks.